Build a Cup Program to Maximize Grab-and-Go Sales
Killer Brownie’s® Foodservice slabs help you meet demand for pre-portioned desserts.
Are you eager to enhance your grab-and-go dessert offerings? Create a cup program using Killer Brownie® bites! The cup program is a medium-size parfait cup filled with brownie bites and topped with a dome lid. It utilizes our pre-cut Foodservice slabs to create an easy-to-merchandise, grab-and-go program, allowing you to sell more brownies at a higher price point.
“[The cup program creates] a high-end experience for consumers without increasing costs,” Chimene Mayne-Ross, president of the Killer Brownie® Company, said. “This results in a greater percent-gross margin for buyers.”
With this low-labor program, you’ll increase your incremental sales while meeting consumer demand for pre-portioned desserts.
The Bite-Size Trend
With 70% of American households consisting of just two people, the demand for bite-sized, portion-controlled treats is steadily rising. At the same time, the love for indulgent bakery delights continues to grow.
Killer Brownies® are the nation's #1-selling gourmet brownies. They’re made with premium ingredients and combine layers of decadent brownie with a creamy caramel center, resulting in a rich, gourmet indulgence, unlike any other dessert on the market. With this product, you can add a premium dessert to your offerings that satisfy your customers' sweet tooth and at a price point they'll appreciate. Additionally, our Foodservice slabs are pre-cut and frozen, providing a hassle-free way to raise bakery sales while minimizing shrink.
Moreover, 79% of consumers are more likely to purchase conveniently packaged products, making this cup program even more appealing to your customers. You'll package gourmet Killer Brownie® bites into a grab-and-go cup that customers can easily add to their carts, yielding significant returns.
How to Get Started
We ship our Killer Brownie® slabs pre-baked, frozen, and pre-cut for ease of use. We take pride in creating a perfectly baked and finished product, making them the best option for this cup program. The slabs are easy to handle and retain a bakery-fresh taste for up to two weeks in the freezer when opened and up to a year when unopened.
To start merchandising your cup program, first, allow the frozen slabs to soften at room temperature for an hour or two. This will make working with the product easier. Each brownie slab will be wrapped in plastic; simply cut through the seal and pull back the film to reveal the brownies.
With a sharp tool, such as a bench knife, score your brownie bites. Though the slabs are pre-cut, going over the brownies again will create clean and crisp edges for display. Recover the remaining slab with plastic and place back in the freezer for two weeks or until you're ready to merchandise more. Using a 10- or 12-ounce cup, gently tuck six to eight brownie bites inside. Seal the cup with a round lid and add a label.
Alternatively, you can use the entire slab for this program, creating anywhere from 18 to 24 cups depending on the cut-size. Place out the desired amount of brownie bites you want to sell and freeze the rest. By freezing unused brownies, you'll gain the flexibility to manage your inventory effectively and easily respond to ever-changing customer needs.
In the end, you’ll have a low-labor, high-reward program of pre-portioned, gourmet brownie bites to meet consumer demand for single-serve products.
A Low-Labor Dessert
The brilliance of this program lies in its simplicity; it's an outstanding way to offer a bite-size indulgent experience without burdening your bakery. Don’t want to put in the labor in-house? We also offer a robust retail-ready collection of pre-baked, thaw-and-sell brownies that also save on labor and shrink. We aim to provide you with a gourmet product that diversifies your offerings without raising labor costs.
Let's Get Merchandising!
Take your dessert offerings to new heights! The Killer Brownie® Cup Program is a simple process that effortlessly saves on labor and shrink while satisfying the growing demand for single-serve, bite-sized treats. When you're ready to bring this program to life, call us; our team is poised to guide you through the implementation process for a seamless and successful integration into your bakery's lineup. You'll delight your customers and increase your incremental sales in no time.