Merchandising Low-Labor Brownies For Higher Profits
Easy-to-handle Killer Brownies® are the pre-baked, gourmet solution to effortless merchandising and increased bakery sales for Foodservice, retail, and c-store applications.
Merchandising is paramount in the bakery space; building elaborate dessert tables showcases your offerings and attracts customers. It also enhances the consumer shopping experience, creating high-quality moments for browsing and enticing them to buy the products on display.
With Killer Brownies®, crafting premium shopping experiences for your customers is easier than ever. Our brownies are pre-baked and shipped to you frozen. When you’re ready to merchandise, just thaw and sell. They’re premium-ingredient, gourmet products that feature multiple layers of rich brownie—a unique quality in the brownie category. Killer Brownies® stand out in the crowd, and with the iconic caramel-stuffed center of our Signature Collection, there is no other product like them on the market.
In this blog, we’ll discuss the benefits of our Foodservice slabs and retail-ready collection and how to merchandise them without raising labor costs. We’ll also discuss our other merchandising programs and the ways we can help you succeed, allowing you to get the most out of your dollars and discover the perfect option for you and your customers
Bulk Slabs vs. Retail-Ready: Benefits and Merchandising Tips
Bulk Foodservice Slabs
Killer Brownie® slabs arrive to you perfectly baked, pre-cut, and frozen. They’re finished and don’t require any additional decorating to be ready for sale. Simply thaw the slab for a few hours at room temperature before merchandising.
Foodservice slabs are a great way to control inventory. Whatever you don’t wish to merchandise can be covered with plastic and placed back in the freezer for up to two weeks.
If you’re looking for a product to place in your own branded packaging, Killer Brownie® slabs work perfectly! You can easily package out the amount of brownies you want to sell and fill up a refrigerator, bakery case, or display table with a premium, gourmet dessert.
Retail-Ready
Our retail-ready collection features a variety of packaging sizes in decadent, best selling flavors. They arrive to you pre-baked and frozen; just thaw and sell for easy merchandising.
As with all our products, the retail collection features gourmet brownies made with high-quality ingredients. They are available in a number of innovative flavors and in eye-catching packaging to attract customer attention.
With the rise in consumer demand for pre-portioned desserts, these brownies shine; available in bites, bars, and individually wrapped packaging, Killer Brownies® are the premium way to meet your customers’ demands.
95% of shoppers occasionally eat from the in-store bakery, so consider offering decadent desserts that will attract customers and increase sales (Commercial Baking, 2023). You can easily fill your bakery cases using Killer Brownie® bulk slabs and offer a gourmet dessert packed with a fresh-baked taste.
With our easy-to-handle product, you don’t need additional labor to get these brownies ready for sale. Thaw the slabs at room temperature for a few hours and go over the cut lines with a bench knife to further separate the brownies and create attractive edges. Arrange them in your bakery cases in a way that shows off the layers of brownie and caramel. If you’re using a refrigerated case, stack them for a varied look.
Though our brownies are perfectly finished and do not require any additional fixings, consider decorating them for holidays or special occasions. Top them with frosting or dip them in ganache—however you decide to create, you’ll make the shopping experience more memorable for your customers.
Need a low-labor base for your next dessert creation? Our Foodservice slabs are the solution; thaw the slab at room temperature, then proceed to plate and create. Serve it with ice cream or experiment with cutting the brownie on a diagonal to show off the multiple brownie layers and caramel center. You’ll elevate your dessert menu when you add Killer Brownies® to your offerings.
We offer a variety of retail-ready products, including brownie bites in trays and clamshells, brownie bars in clamshells, and individually wrapped brownies. These are products your customers are reaching for; 79% of consumers are more likely to purchase conveniently packaged snacks (Frito Lay, 2023). As the consumer demand for increased convenience rises, you’ll need a product that can satisfy customers without increasing your labor costs. Killer Brownie’s® retail-ready collection checks all of your boxes, offering pre-portioned serving sizes in an easy, thaw-and-sell format.
To merchandise, consider filling a table with a variety of retail options. The stackable packaging makes it easy to create a tiered display. Offer different flavors and fill the table with our bright-colored labels to attract more customers. Additionally, use a decorative basket or tray as an additional way to display the brownies.
Ask us about our tins and boxes! This specialty packaging option is a great way to offer Killer Brownies® for special occasions. Customers looking to buy holiday treats or purchase something special for a loved one will appreciate a beautifully packaged gourmet gift.
A cup program can be formed from our gourmet Foodservice slabs, creating a simple product that increases incremental sales. Customers will love that they’re pre-portioned and serve as a quick grab-and-go dessert. You’ll love them because the product is pre-cut, easy to work with, and the program is even easier to assemble.
Using our fully-thawed, 96-cut slabs, score the brownies with a bench knife to create crisp edges ready for display. Place six to eight brownie bites into a 10- or 12-ounce cup with a round lid, add a label, and then they’re ready for sale. You can use the entire slab for this program or just a portion; you can return the remaining slab to the freezer for up to two weeks.
To merchandise, place these cups by the register as a quick add-on to your customers’ carts. You’ll increase incremental sales with this gourmet dessert offered in a convenient format. And the best part? It isn’t labor intensive and requires little time to put together.
As a service-first company, we want to ensure you succeed with Killer Brownies®. 61% of shoppers say quickly finding what they’re looking for creates a positive experience while shopping, so we offer several different services to assist with your merchandising (Repsly, 2022). Ask about our point-of-sale displays, signs, and posters; we have what you need to create an appealing display that makes it easy for your customers to find exactly what they’re looking for.
We can also create social media campaigns to promote Killer Brownies® at your location. 70% of shopping behavior is digitally influenced (Commercial Baking, 2023); as of January 2024, our Instagram has over 113K followers, full of brownie enthusiasts who constantly ask where they can find our products. We would be more than happy to point them toward your stores!
Easier Than Ever to Go Gourmet
Our gourmet, thaw-and-sell brownies are available in easy-to-handle bulk slabs and convenient, retail-ready packaging. From elaborate retail displays and decadent bakery cases to grab-and-go cup programs and innovative menu items, there are a variety of ways to merchandise Killer Brownies® that won’t raise your labor costs.
Experiment with different ways to merchandise and discover what works best for you and your customers. We’ll be there along the way with a product and a program that fits your unique needs.