Individually Wrapped Kitchen Sink Brownies for Higher Incremental Sales
Killer Brownie’s® best-selling Kitchen Sink is now available in individually wrapped packaging .
Our best-selling Kitchen Sink Fudge Brownie is now available individually wrapped! This fast-growing category offers our decadent gourmet brownies in convenient, single-serve packaging that aligns with the fast-paced lifestyle of the average consumer.
Ignite the Impulse
Convenience is key amongst consumers as demand grows for pre-portioned, grab-and-go snacks and treats. Consumers prioritize ease when shopping for products, with 72% preferring ready-to-eat foods (Bake Magazine, 2023). They will favor products that are easy to grab and require little to no effort on the go—no baking or preparation required to enjoy a tasty treat at home.
Additionally, single-serve products are high-impulse items for consumers; 65% admit to impulse buying while browsing the Fresh Bakery department (Bake Magazine, 2023). With the individually wrapped Kitchen Sink Fudge Brownie, you’ll ignite the impulse to purchase by offering a high-quality, grab-and-go product in a best-selling flavor.
Keeping up with the growing consumer demand for convenience doesn’t have to be labor-intensive. The Kitchen Sink is a pre-baked and frozen gourmet dessert that delivers delicious convenience to your customers without raising your labor costs; just thaw and sell!
Introducing the Individually Wrapped Kitchen Sink Fudge Brownie
The Kitchen Sink Fudge Brownie is one of our best-selling flavors in the Artisan Collection. It features a rich blonde brownie mixed with rainbow sprinkles, topped with M&M’s® and mini chocolate chips, and baked atop a decadent fudge brownie. Previously only available in retail-ready bites and bulk slabs, this flavor is a massive hit with our Instagram community of over 112K followers. Photos and videos of this premium dessert garner tens of thousands of views, with comments declaring it a fan-favorite flavor. The Kitchen Sink, now available in individually wrapped packaging, adds a new layer of convenience for your customers. As a single-serve, pre-portioned dessert, this brownie is now easier than ever for consumers to enjoy.
The Benefits of Individually Wrapped Brownies
The Kitchen Sink is a thaw-and-sell, retail-ready dessert. Like all products in the individually wrapped collection, the Kitchen Sink is pre-baked and arrives frozen. This makes merchandising effortless, allowing you to save on labor by simply thawing and merchandising the product. Additionally, it has an ambient shelf life of 14 days. You’ll have greater flexibility and control over your inventory, allowing you to put out the amount of product you want to sell and keep the remaining product frozen to maintain the quality of the brownie.
Crafting a Gourmet Experience
From ingredients to packaging, we only source the highest-quality products in an effort to craft a memorable dessert experience. 41% of consumers prefer products in premium packaging, so we strive to create a gourmet dessert experience that begins the moment a customer picks up the product (Supermarket Perimeter, 2023). The individually wrapped collection is no exception.
The Kitchen Sink Fudge Brownie is wrapped in gorgeous packaging with a matte finish and an eye-catching design. The material is smooth yet sturdy to protect the product and retain freshness. From the feel of the product alone, customers will easily recognize it as a premium dessert, enticing them to buy.
Easy Merchandising for Retail, Foodservice, and C-stores
The Kitchen Sink Fudge Brownie is perfect for retail, Foodservice, and c-store applications. The thaw-and-sell nature of the product makes merchandising simple for all.
For retail applications, consider building a stunning display to show off the Kitchen Sink Fudge Brownie. Fill the table with other Killer Brownie® products to create variety and line up the individually wrapped brownies in neat rows. Got a decorative basket on hand? Load it up with the product and add it to the merchandising table.
Merchandising for a c-store? Consider displaying the individually wrapped collection by the cash register to increase incremental sales. Line up the brownies in a simple arrangement at check-out as a last-minute item for customers to add to their baskets.
For Foodservice applications, this brownie can be added to orders as a to-go item. No baking, decorating, or extra labor is necessary to provide your patrons with a gourmet dessert; simply thaw before adding to the order.
If you don’t mind a bit of decorating, add this brownie to your dessert menu. After removing it from the packaging, top with a scoop of ice cream and chocolate ganache to create an indulgent, high-quality menu item. We encourage you to experiment using Killer Brownies® as a base for your decadent creations. You can also visit our website for plating inspiration!
We are proud to offer the individually wrapped Kitchen Sink Fudge Brownie to you and your customers. This premium, ready-to-eat brownie is your low-labor solution to offering a decadent dessert that delivers both quality and convenience.