The Low Labor, Thaw-and-Sell Dessert

Increase Bakery Sales with Individually Wrapped Killer Brownies® 

In today's fast-paced world, convenience is a necessity, not a luxury.  

Recent trends show that 72% of consumers increasingly opt for ready-to-eat foods, prioritizing products that save time without sacrificing taste and quality. To meet this demand, turn to Killer Brownie's® fastest-growing category: individually wrapped brownies. These pre-portioned and pre-packaged delights are the perfect solution for modern consumers seeking quick, indulgent treats that retain the same freshness and flavors they associate with the nation's #1-selling gourmet brownie. 

Indulge in Premium Variety 

Our individually wrapped Killer Brownies® offer your customers a convenient, grab-and-go dessert that caters to their need for a fast and delicious snack. These best-sellers deliver a premium, bakery-fresh experience that your customers will come back for again and again.  

We craft Killer Brownies® with top-tier premium ingredients, including unbleached and unbromated flour, sustainably-sourced cocoa, and hormone-free butter. Our commitment to sourcing the finest ingredients is integral to creating a decadent, gourmet experience that customers will proudly share with friends and family. 

High Incremental Sales, Minimal Labor: Retail, Foodservice & C-Store 

From how we ship our products to the quality packaging we send them in, Killer Brownie® helps you merchandise and serve your customers while saving on labor and shrink. Our individually wrapped program is no exception.  

Killer Brownies® arrive to you pre-baked and frozen, making them an excellent thaw-and-sell product that saves you valuable time. Once thawed, they are ready for merchandising; these pocket-sized desserts fit seamlessly in displays near the cash register, increasing your incremental sales. 

As a single Killer Brownie®, this program caters to customers who prefer to purchase one brownie at a time rather than larger packages. Stack them high and keep your displays well-stocked to create an enticing experience that encourages customers to add more items to their cart. 

In addition, this collection features elegant matte packaging that protects the product and enhances the overall gourmet experience for your customers. When consumers reach for this grab-and-go dessert, they'll know they're handling a premium product.  

While these brownies excel in retail and c-store settings, they are also well-suited for Foodservice applications. Offer them as a to-go dessert item, and you'll find that this product requires minimal additional labor to serve; thaw the brownie in its packaging and include it in the appropriate order. Because you won’t have to spend extra time crafting in-house desserts, these brownies help save on labor costs while providing patrons with a gourmet dessert they’ll remember.  

Convenience Exemplified   

Individually wrapped Killer Brownies® exemplifies convenience, offering a single-serve dessert that allows consumers to indulge in their own time. With a 14-day ambient shelf-life, these brownies maintain their bakery-fresh taste and top-tier decadence. These treats are perfect for your busy customers and fit seamlessly into their fast-paced lifestyles. 

As an increasing number of consumers (68%) turn to premium bakery products for self-indulgence and sharing, you can lead the way by showcasing grab-and-go Killer Brownies® in your displays. With these individually wrapped desserts in your offerings, you'll increase incremental sales and meet the growing demand for single-serve, indulgent treats.  

If you'd like to learn more about our individually wrapped program or want to try a delicious brownie, contact us!