Quality Matters: Killer Brownie’s® Commitment to Premium Ingredients
Our dedication to superior ingredients leads to increased sales for customers.
At Killer Brownie®, our reputation for crafting indulgent, high-quality brownies is built on a foundation of premium ingredients and a commitment to providing our customers with 100% gourmet products. We believe that the finest ingredients are essential to creating the rich flavors and textures that consumers love!
In this blog post, we'll explore Killer Brownie’s® premium philosophy, the rigorous ingredient standards we maintain, and the impact these decisions have on both our products and our customers.
Our Premium Philosophy
At the heart of every Killer Brownie® is a commitment to using only the best ingredients. It is a sentiment that we've upheld since the creation of the Original Killer Brownie® in the 1980s. Today, our commitment to quality is engrained in our company values. Every Killer Brownie® process harkens back to creating high-quality products, and nowhere is that more evident than in our ingredient standards.
“Superior ingredients are non-negotiable because it’s who we are,” Chimene Ross, president of Killer Brownie®, said.
As Brownie Specialists, we are dedicated to using premium ingredients in every product. This ensures that we are creating brownies that have the best flavor and can stand out in the market. The ingredients we choose directly impact the taste, texture, and overall quality of our brownies. In order to maintain our promise of a decadent, gourmet product, we are meticulous about the ingredients we source.
“We’re super picky,” Julia Hoy, Director of Product Managment, said. “Our passion in the R&D department is to come up with something that has the purest flavor that we can possibly provide, [so] we’re very stringent about what we accept in.”
Our uncompromising approach to ingredient quality sets us apart from other products in the market. We are strict about our standards and apply them to every product regardless of what a potential customer may request.
“We’ve been approached about changing our standards in order to meet either a certain price point or even a shelf life,” Chimene said. “We absolutely will not consider it because [that’s] not who we are.”
These are the standards we aim for when making Killer Brownies®:
No bleached or bromated flours
No added colors or flavors
Kosher
Sustainably-sourced cocoa
High quality, rBST-free butter
Additionally, we consider RSPO and non-GMO status when sourcing our ingredients.
“We want the end experience when eating our product to be one that’s memorable,” Chimene explained. “And that’s why we take such pride in how we source our ingredients.”
Our suppliers are thoroughly vetted before we consider buying from them. We request a lot of information, like their sanitation procedures, GMPs, and other certifications.
“[We require all of that information] before we even consider putting them in our final product,” Julia stated.
Ultimately, we want consumers to have a positive experience with Killer Brownies®, and through our tasting and testing process, we ensure that the product is just right before we add it to our roster. Our team will research and try things repeatedly until we find exactly what we’re looking for.
“We’re not satisfied with ‘okay,’” Julia said. “We’re only satisfied with ‘Yes! That’s what we wanted.’”
How Premium Impacts Our Customers
Choosing a gourmet product like Killer Brownie® means offering consumers a dessert they can feel good about. 56% of consumers are influenced to buy a product based on its ingredients (Institue of Food Technologies, 2023). Additionally, 2 in 3 consumers said clean labels impact their purchasing decisions (McCormick Fona, 2023). With our high standards, Killer Brownies® appeal to a conscious populace.
“Consumers are educated, and consumers want the best,” Chimene explained. “When you’re putting a product out that consumers can get excited about, it ultimately translates to increased sales.”
When customers add Killer Brownies® to their offerings, they’re elevating their brownie game with a premium-ingredient product that will impact their bakery sales for the better. Many of our customers have seen first-hand the positive impact Killer Brownie® has on their sales when using our products and our retail-ready program. See what your peers have said about Killer Brownie® here!
Consumers want to indulge in a great-tasting product and Killer Brownies® fit the bill. Using superior ingredients means that we’re able to craft a dessert that has the best flavor possible, and with more and more consumers looking for affordable indulgences, adding Killer Brownies® to your offerings just makes sense.
“Our standards and what we’re doing with our ingredients makes [consumers] feel good about [Killer Brownies®] and happy that they made the choice that they did,” Chimene said.
Our high ingredient standards, supplier requirements and unwavering commitment to quality results in an elevated bakery program, increased sales, and, most importantly, consumer trust. We refuse to compromise on our standards because it’s our dedication to premium products that sets us apart from the competition and what turns casual shoppers into repeat customers.