A Match Made in Dessert Heaven

The Rich Partnership Between Killer Brownie® and Lunds & Byerlys

The most valuable commodity in consumers' lives is time. 

Convenient grab-and-go options have become more than just a preference; it's a way of life for consumers. The morning rush, the hustle of the day; your customers are looking for products that don't take away their time, and Lunds & Byerlys partnered with us to offer just that with a gourmet, ready-to-eat dessert. 

A Perfect Pair 
In the bustling city of Minneapolis in Minnesota, Lunds & Byerlys is a beacon of quality and customer satisfaction. With 29 locations gracing the cityscape, this grocery chain strives to offer its customers the best experience possible in every location, including premium Killer Brownies®.  

Pat York, Brand Champion for Lunds & Byerlys, has worked for the company for 37 years. To him, adding Killer Brownies® to their offerings was an easy decision.  

"[Killer Brownie®] resonates with quality," Pat said. "We're dealing with a vendor that is trusted and a friend of our business." 

Our partnership with Lunds & Byerlys is founded on a common commitment to excellence and a goal of creating amazing experiences for consumers.  

Satisfying the Desire for Dessert 
As customers walk through the doors of Lunds & Byerlys, they're looking for more than just sustenance; they want moments of delight. After facing life's challenges, customers are shopping for something special, and that desire resonates in the bakery department of Lunds & Byerlys. Pat agrees that customers deserve a good-looking pastry and strives to offer them a slice of indulgence in their bakery offerings. 

Enter the Killer Brownie® – an embodiment of premium and elegance in a dessert.  

Innovative Flavors and Joy 
Made with high-quality ingredients and known for its iconic brownie-caramel layers, Killer Brownies® shine in the gourmet brownie category with unparalleled brilliance. In various grab-and-go packaging options, the #1-selling gourmet brownie in the nation is extremely convenient. Our brownies require no additional baking or extra handling by retail or Foodservice professionals. And because it’s ready to eat right out of the package, it’s the decadent, timesaving offering consumers are looking for.  

Innovation is the name of the game with Killer Brownies®. Though we have several everyday flavors gracing our brownie roster, we never stop creating. We offer a variety of seasonal flavors throughout the year, bringing the joy of the season straight to your display tables. When your customers try Killer Brownie®, they are sure to have a culinary experience unlike any other.  

A Trusted Partner and Unwavering Friend 
For Lunds & Byerlys, we are more than a vendor; we’re a trusted friend of the business. At Killer Brownie®, we are a service-first company, so we care about you and your customers. We want you to succeed and will collaborate with you to reach your sales goals. Through quality, integrity, and a commitment to excellence, Killer Brownie® aligns perfectly with organizations that share the same pursuit of high quality and want to offer their customers the best-selling gourmet dessert on the market.   

Some partnerships are not just transactions but a true, genuine pairing of like minds. Our partnership with Lunds & Byerlys exemplifies this harmony between businesses.  

As Pat York succinctly put it, "It's a perfect fit for our stores." 

Killer Brownie® is where convenience meets craftsmanship, with the goal of satisfying both the customer and consumers. The partnership with Lunds & Byerlys is not just about our brands; it's about being architects of joy for consumers, creating sweet moments that elevate the mundane into the extraordinary. 

Jessica Uttinger

Director of Marketing & Creative Services for The Killer Brownie® Company

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