The Sweetest Victory
Killer Brownie® Celebrates 2nd Year Partnership with Cincinnati Bengals
In the heart of Ohio, tradition and innovation converge in a remarkable partnership between the Killer Brownie® Company and the Cincinnati Bengals. As an official sponsor of the Bengals for the past two years, this collaboration signifies more than just a business venture — it embodies deep-rooted connections and shared values between two iconic local brands.
From Signature to Sensation
What began as a decadent creation in the late 1980s by Chimene and Calvin’s father in the bakery of Dorothy Lane Market quickly transformed into a local phenomenon. The Original Killer Brownie® was created to stand out and offer Dorothy Lane Market customers something extraordinary. As it gained popularity and, eventually, a local cult following, it became the start of a new story, one that began with a trademarked name and a gourmet wholesale company.
Killer Brownie® grew out of the desire to innovate and create something new and delicious. Though it is proudly available in over 8,000 store locations across North America, it continues to be a sentimental product etched in the hearts of the Mayne family and the entire Dorothy Lane Market community.
A Local and National Phenomenon
Calvin Mayne, President of Dorothy Lane Market, encapsulates the essence of this partnership when he says,
“We’re from the same part of the world, you know? This is our hometown team, so that’s one reason I feel connected to the Bengals as well as connected to the Brown family.”
Indeed, the Bengals and Killer Brownie® are not just local brands. With a touch of charm and Midwestern sparkle, both organizations have captivated the hearts of their communities. Chimene Ross, President and CCO of Killer Brownie®, proudly resonates with the family-centered nature of the Bengals, as it is a reflection of the values that Killer Brownie® is based on.
Kindred Spirits and Family Values
When discussing this partnership, the Maynes highlight the striking parallels between the Bengals organization and the legacy of Killer Brownie®. Both companies are deeply rooted family businesses that stretch across several generations. The Bengals’ commitment to developing a family atmosphere on and off the field resonates profoundly with Killer Brownie’s® own values. To both companies, employees are more than just staff — they are cherished members of a close-knit family. This shared ethos creates a genuine connection between Killer Brownie® and the Bengals that goes beyond a corporate contract.
Sweet Moments Across the Field
“Seeing [Killer Brownie®] on the sideline in lights is really surreal,” Chimene said. “I can’t believe our name is next to this huge name that I’ve known my whole life.”
Partnering with the Bengals feels like a natural alignment for Killer Brownie®, built on the foundation of making people happy and creating fond memories with every bite of life. When “Killer Brownie®” is illuminated on the Bengals’ sideline, it serves as a reminder of how far the company has come, from its local roots to sharing the spotlight with a name that is an integral part of Ohio’s culture.
The Sweet Symphony of Game Day
As the Bengals light up the field with their remarkable plays, Killer Brownie® adds a sprinkle of indulgence to the game-day experience.
“You’ve got to have Killer Brownie® on game days because Killer Brownie® is the ultimate [dessert] in a sweet, indulgent experience,” Calvin said.
As the Bengals rise to new heights, this partnership embodies an “epic, sweet ending” beyond the football field, leaving fans and brownie enthusiasts alike with a sense of fulfillment and sweet satisfaction, one delectable bite at a time.