A (Berry) New Spring Brownie: Strawberry Shortcake
Killer Brownie® adds an all-natural strawberry brownie to their 2025 Spring Collection.
Killer Brownie® is excited to add a new flavor to our 2025 Spring Collection: Strawberry Shortcake. This fruity brownie is packed with real strawberries and made with all-natural colors and flavors. Wholesale customers can order this decadent dessert alongside the citrusy Lemon Blueberry Blonde for the spring season. Order commitments are requested by October 18, 2024.
All About Strawberry Shortcake
Flavor Description
Strawberry was a top spring flavor in 2023, so we are excited to offer a decadent strawberry brownie for the season (McCormick Flavor Solutions, 2023). The Strawberry Shortcake Killer Brownie® is a multi-layered dessert made with clean ingredients and real fruit. This premium product features:
A layer of strawberry blonde brownie mixed with white chocolate chips
Buttery caramel sprinkled with real strawberries
A soft sugar cookie base
All Natural Food Coloring
One of the challenges we faced while developing this flavor was figuring out how to give the brownie its beautiful pink color without using artificial colors. Killer Brownie’s® research and development team worked through several trials to achieve the brownie's gorgeous pink color through all-natural food coloring.
“We figured out how to use natural food colorings in this brownie by a lot of trial and error,” said Technical Product Manager Sarah Mooney. “After 30-40 different trials of this recipe, I’m very happy to say there is no artificial color or flavor in the Strawberry Shortcake Killer Brownie®.”
Creating a “Newstalgia” Dessert
When a product is “newstalgic,” it takes familiar flavors and updates them with a new and unique twist. “Newstalgia is growing in popularity among consumers and is driving flavor trends in the industry (Cvetan, 2023).
Because consumer interest in strawberry shortcake flavors has risen over 50% in the last year, it’s the perfect time to offer the Strawberry Shortcake Killer Brownie® as a “newstalgic” treat (Tastewise, 2024). We combined the classic strawberry shortcake flavor with our signature caramel to create a new, multi-layered brownie that is unique to the market.
During the creation process, we wondered how we would pair strawberry and caramel together.
“How [were] we going to make a brownie that complements both a strawberry shortcake mindset and works well with our signature caramel?” Sarah wondered. “[So,] we added white chocolate chips into the strawberry blonde layer, and I think that really [helped] to complement the sweet, caramel layer.”
The strawberry blonde brownie, white chocolate chips, and luscious caramel work together to create an exciting and sweet flavor combination that will appeal to consumers seeking familiarity and “newstalgia” in their dessert options.
Now Accepting 2025 Spring Orders
The Strawberry Shortcake Killer Brownie® is available in bulk Foodservice slabs and 5-count, retail-ready bars. Orders arrive perfectly baked and frozen, providing a low-labor way to fill your displays, bakery cases, and dessert menus with a gourmet spring treat. Bulk slabs are also pre-cut for easier handling.
With this thaw-and-sell product, you can kiss the hassle of spring merchandising goodbye! Simply let the brownies thaw at room temperature before selling—no additional baking or decorating is required. You’ll cut labor costs, diversify your seasonal offerings, and appeal to consumers looking for “newstalgic” desserts.
Don’t wait—place your orders for the 2025 spring season! Order commitments requested by October 18, 2024.