Boost Your Profits with Point-of-Sale Displays
Killer Brownie® offers several ways to support your marketing efforts and ensure your success!
At Killer Brownie®, we want our customers to be successful with our products, and our marketing team has plenty of tools up their sleeves to help you achieve your goals. We’ll support your efforts by engaging with consumers on social media, developing campaigns, and providing point-of-sale materials.
In this blog, we’ll discuss the importance of point-of-sale marketing, how it impacts your customers, and how Killer Brownie® can help.
Why is Point-of-Sale Marketing Important?
Enhance the Shopping Experience
Attractive point-of-sale displays can improve your customers’ shopping experiences. It creates a destination space in your stores that customers gravitate toward. The signage can easily provide information about the product and keep consumers informed of any sales or promotions, thus improving the shopping experience.
Point-of-sale marketing is also great for communicating a brand story and helping consumers feel connected to a brand and its product. Having a deep connection with a brand that shares their values can make shopping more enjoyable. Additionally, 55% of consumers are more likely to buy a product if they feel connected to the brand, so a well-designed point-of-sale sign or poster that accurately communicates a story can not only strengthen connections with consumers but also inspire them to make a purchase (Birch Print, 2023).
Increase Sales
Additionally, point-of-sale materials in your marketing inspire add-on purchases, which can boost your overall sales. “70% of purchasing decisions are made in-store at the point of sale” (Merit Display, 2023). Decorating your display table with attractive signage or having a small display at the cash register can inspire your customers to add another item to their purchase.
With a well-designed point-of-sale display, products will stand out against competitors and increase impulse buying. “62% of shoppers make impulse purchases when attracted to an appealing display” (Merit Display, 2023). Adding point-of-sale signage to a beautifully decorated merchandising table to inspire impulse purchases is another way to increase your sales.
Improve Visibility & Recall
Point-of-sale materials also increase product recall and brand visibility. “In-store displays have a 10% higher recall than digital advertisements” (Merit Display, 2023). Having physical, branded displays in your stores creates repeat customers who know and can recognize your products.
Point-of-Sale & Your Customers
Point-of-sale is also great for educating about a product. Placing a small sign in your bakery cases to list the product name and features will educate your customers and make the product more visible. “Millennial and Gen Z consumers are interested in [products] with diverse flavors and ingredients” (Shoup, 2022). Choosing a point-of-sale material to showcase a product’s features would help attract consumers who prefer unique foods and beverages.
Elevate Your Point-of-Sale with Killer Brownie®
Killer Brownie® offers several point-of-sale materials to elevate your marketing:
Product Displays
Signs
Posters
Window Clings
Channel Strips
Our branded product displays would be a great addition to your point-of-sale marketing. We offer both a branded wire rack display and a cardboard display for our individually wrapped brownies. Not only do they beautifully display our brownies in neat rows, but their blue design and easy-to-read messaging will attract consumers and offer a convenient way for them to grab and go. The displays can be placed at eye level in your stores.
Wire Rack Display—14.986” x 8.697” x 8.132
Cardboard Display—10” x 4.25” x 3” tray and a 4.25” x 8.5” back panel
We offer large and small point-of-sale signage and posters as the cherry on top of your merchandising efforts. They’re the perfect size for your display tables to highlight your product offerings. Our easel display can be placed at the center of your merchandising table as a focal point, surrounded by Killer Brownies®. If you’d prefer something smaller, we can provide window clings and stickers. Additionally, we offer channel strips for your shelves—a great option if you’re looking for small signage to highlight our product.
Easel Sign—5” x 7”
Window Clings—4”
Stickers—1” to 3”
Channel Strips—48” x 1.25”
These signs will elevate your displays, creating a branded dessert destination to attract consumers. And because “creative and visually appealing displays increase customers’ perception of product quality,” you’ll have a display that speaks to Killer Brownie’s® premium dessert experience (Merit Display, 2023).
Don't see an option that fits your needs? We'll work with you to create custom solutions that work best for you and your customers!
When you partner with us, your success is important. Providing marketing materials, like point-of-sale signage, is just one of the ways we support your sales efforts.